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Washington, D.C. – Tuesday, September 2, 2025 – Ecolytics, the sustainability platform helping businesses measure and improve their social and environmental impact, today announced the launch of Offset AI, a first-of-its-kind browser extension and dashboard that allows individuals and organizations to track the carbon and water footprint of their AI usage and take immediate action by funding high-quality offset projects.
“As AI tools like ChatGPT and Gemini become deeply embedded in our workplaces, the environmental impact of this technology is growing rapidly, but it has gone largely unmeasured,” said Hazel Horvath, Founder and CEO of Ecolytics. “Offset AI was born out of conversations with our B Corp community and customers, who wanted a simple, responsible way to make AI use part of their sustainability strategy.”
A Solution for Both Businesses and Individuals
Offset AI enables users to:
Early adopters include mission-driven brands and Certified B Corporations who see responsible AI use as an extension of their broader climate commitments.
Trusted Offset Partnerships
Offset AI is powered by partnerships with industry leaders in climate solutions, including ClimeCo, Native, and We Are Neutral. Through these partnerships, Offset AI users support a diverse portfolio of high-impact projects — from forest conservation and regenerative agriculture to renewable energy and water restoration. These collaborations ensure that every offset purchased through Offset AI meets rigorous standards for transparency, additionality, and measurable impact.
Born from the B Corp Community
The idea for Offset AI emerged as Ecolytics worked with companies navigating sustainability certifications, including B Corp certification. “The demand was clear: businesses wanted a way to align their rapid adoption of AI with their sustainability goals,” Horvath said. B Corps including Bark Media,
Availability
Offset AI is now available for individuals and teams. The tool can be downloaded via the Chrome Web Store.
To learn more, visit www.offsetai.app
About Ecolytics
Ecolytics is a sustainability software company dedicated to making impact measurable, actionable, and transparent. From streamlining B Corp certification to tracking ESG data, Ecolytics equips companies with the tools they need to meet evolving sustainability standards and share progress with stakeholders. Ecolytics is a woman-owned, Public Benefit Corporation and Certified B Corporation.
Media Contact:
press@ecolytics.io
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