From Intention to Implementation: Turning B Corp Standards V2 into Action

At B Lab U.S. & Canada's 2026 Champions Retreat in Milwaukee, Hazel Horvath of Ecolytics, Nathan A. Stuck of Profitable Purpose Consulting and Lauren Dubé of Climate First Bank led a session on moving from intention to implementation under B Lab's new standards. Climate First Bank's progress toward submission under B Lab Standards V2, working with Profitable Purpose Consulting and Ecolytics, served as a real-life example.

For Hazel's reflections on the session and what stood out in the room, read her recap on the Ecolytics blog.

Key takeaways

What changed in the B Corp standards?

The new standards replace the 80-point B Impact Assessment with a set of required standards across Impact Topics such as Climate Action, Human Rights, Fair Work, and Justice, Equity, Diversity and Inclusion. Instead of earning enough points overall, companies need to meet each requirement that applies to them. Read our plain-language guide to the B Lab standards.

Why does that change how companies prepare?

Because each applicable requirement has to be met, preparation shifts from scoring points to planning: knowing which requirements apply to your company, gathering evidence for each one, and getting ready for verification.

What does implementation look like in practice?

The session walked through Climate First Bank's work toward submission under V2 as a concrete example of turning the standards into an action plan with an advisor and a platform.

How do you bring this back to your team?

The session closed with ways to make the internal case for certification: the ROI and the why of B Corp certification.

Where should you start?

Start by comparing where you are today against the new standards. See how a B Corp gap analysis works, or read what changes if you are recertifying.

Couldn't make it, or want to revisit the frameworks and implementation roadmap? Get the full slide deck above.